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Bridesmaids & Body Positivity: How Picking their Gown Makes a Difference

As you begin to think about the attire your bridesmaids will be wearing beside you on your big day, have you considered how what they will be wearing will shape their body positivity? Giving your girls the creative freedom to pick their own gown does so much more than just help you (and them) not break the bank, it also gives them a chance to showcase their own preferred style, let their own personality shine through and embrace their individuality. It’s amazing how something as simple as a gown style, fabric color or dress length makes all the difference in the confidence of your bridesmaids – and the more confident they are, the better off they’ll be in celebrating you! Scroll to read how letting your bridesmaids pick their own gown makes a difference in their body positivity. Cheers!

Bridesmaids & Body Positivity: How Picking their Gown Makes a Difference

Photo // Carsyn Abrams Photography

Different dresses to match different body types

Everyone has a different body type and shape that is better showcased in one gown style over the other! Acknowledging that each of your bridesmaids has a different body type is a good starting point for helping them determine what type of gown they should wear for your celebration – one bridesmaid might love a strapless gown, while the other may love one with sleeves. A floor-length gown may look great on one of your girls, while another might love a short or high-low style. Asking these questions right from the beginning shows you are genuinely interested in the well-being of your girls and the gown styles that suite their body shape for better or for worse!

Work with skin tones and hair colors

Just like each girl has a different body type, each of your bridesmaids also has different skin tones and hair colors that go better with different colored dresses! Something as simple as taking your color palette into consideration and asking each girl how comfortable they will be with wearing a shade of a certain color makes all the difference. Your fair-skinned bridesmaid might not like to wear tan, white, cream or light blush because it makes them feel washed out or blend too well with their skin. One of your girls with red hair might not want to wear a bright pink dress. It all depends on your girls and their level of comfort with the colors you’re wanting to pursue!

Use a Bridal Consultant

A bridal consultant will be game for playing mix-and-match with you and your #bridetribe to get the most cohesive (and flattering) look across your bridal party. Local bridal salons come equipped with a collection of designer bridesmaid dresses that typically have a natural capsule-style line, as bridesmaids dresses typically debut in color-coordinating collections by season, with multiple neckline, bodice and skirt styles in the same color or fabric type. A consultant will easily be able to reference these looks and give you side-by-side visuals via gowns in store or via swatches, saving you the hours and hours of endlessly scrolling through your favorite online clothing stores and sending Pins back and forth. Shop locally in our favorite bridal salons here!

Happy bridesmaids, happy bride!

A mix of eclectic, yet cohesive, bridesmaids dresses is trending now more than ever – we absolutely love when we see them in weddings! Letting your bridesmaids pick out their own dresses allows a group of women with different bodies, style preferences and budgets to choose a look they truly love – embracing their own individuality in a beautiful way! It’s honestly in your best interest that your bridesmaids look and feel their best – if your bridesmaids can tell that you have their best interest in mind, they are more likely to have your best interest in mind throughout your whole wedding process. It’s all about creating a positive environment not just for you but also your bridesmaids – and it all starts from the second you ask them to stand up there with you! Plus, giving your bridesmaids a little trust that they’ll find the gown that’s right for them while respecting your desired colors takes a little bit of stress off of you – a win-win!

Look good, feel good: confidence is key!

The confidence of your bridesmaids is what makes them, them! Letting your bridesmaids choose their own gown lets them showcase their own preferred style and lets their own personality shine through. While you’ll know the majority of the people you’re standing in front of on your big day, your bridesmaids may not. It takes a lot of confidence to stand by your side in front of a lot of people they don’t know, so the more confident they are, the better they’ll be able to celebrate you! Wearing clothes that make you feel good about yourself in all aspects is a must – would you have chosen your wedding dress if you weren’t confident in it? But, also, confidence is SO much more than just the gown, hair, makeup and shoes – it’s what truly makes your girls beautiful, so make sure that their confidence shines in the gowns they wear!


You’re ready to find the bridal party attire perfect for each of your individual bridesmaids! Head to our local attire vendors’ page for locations on finding the perfect attire for your big day. Cheers!